Business Forecasting - Process, Methods, Importance

Business forecasting refers to an act of predicting the developments in future economic conditions in business. It is used to predict up and downfall of business sales, expenditures, and profits. The goal is to develop better strategies and business plan based on these predictions. It helps in qualitative and quantitative analysis of business. It refers to the technique which predicts or analysis things and shape of the business in future.

The Business Forecasting Process:

It helps in systematic investigation by Identifying the problem, data point, or questions, which are necessary for development of business.

  • Let us identify relevant, theoretical variables and helps in determining the ideal way for collecting datasets.

  • Helps us in estimating the future business operations and strategies based on information collected through investigations.

  • Helps in choosing the business model that best fits the dataset, variables, and estimates.

  • Note the deviations between actual performance and the forecast. Let us use this information to curate the process of predicting and enhances the accuracy of future forecasts.

Business Forecasting Techniques

Business forecasting and planning are conducted by either quantitative modeling methods or qualitative modeling methods:

Quantitative Techniques in Business Forecasting

Quantitative forecasting is a long term business forecasting method. Which deals with measurable data such as statistics and historical data. Past performance can be used to identify trends or rates of change.

Quantitative models include:

Trend Analysis Method: This is also known as “Time Series Analysis,” this method uses past data to predict future events. This method works best when there is a large quantity of historical data showing clear and stable trends.

Econometric modeling: This is a more mathematically rigorous approach that tests the internal consistency of datasets over time and the relationship between datasets. These econometric models are used in academic fields to evaluate economic policies.

Indicator Approach: This approach depends on the relationship between certain indicators and uses the leading indicator data in order to estimate the performance of the lagging indicators. Lagging indicators are like a type of KPI that measure business performances.

Qualitative Techniques in Business Forecasting

Qualitative forecasting depends on the industry experts or market experts to make short-term predictions. These methods are especially useful in forecasting markets when there are insufficient historical data available to make any analysis.

Market Research: Polls and surveys are conducted within a large consumers regarding a specific product or service in order to predict or forecast the business development.

Delphi Model: An expert panel is polled and debated on opinions on the business specific topics. These opinions are analysed and a forecast is made.

The Importance of Forecasting in Business

  • Business forecast helps in Business management.

  • Business forecasting provides information that helps business owners identify and analyse drawbacks in their planning, improve to changing circumstances, and control of business operations.


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